The Effect of Human Resources Competencies on a Firm Performance: A Marketing Perspective (With Reference to Firms Located in UAE). Asian Business Research, [S. l.], v. 3, n. 1, p. p60, 2018. DOI: 10.20849/abr.v3i1.350. Disponível em: https://journal.chapjulypress.org/index.php/abr/article/view/1712. Acesso em: 7 mar. 2026.