Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications

Authors

  • Erwin Premchan Author
  • Benjamin Wakeman Author
  • Raj Devasagayam Author

DOI:

https://doi.org/10.20849/abr.v2i1.123

Keywords:

Pokémon Go, history, virtual gaming, augmented reality, marketing strategy, ethical issues

Abstract

This research examines the past and present of innovative gaming. We explore the events and innovations that have led to the success of Pokémon Go and raise issues and questions that invite marketers to further delve into an agenda of research that would be truly valuable to practitioners and academicians alike.

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Published

2017-03-14

Issue

Vol 2, No 1 (2017)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© Asian Business Research. The copyright for all articles published in this journal is retained by the authors. All articles are published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits use, distribution, and reproduction in any medium, whether commercial or non-commercial, provided the original work is properly cited.

How to Cite

Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications. (2017). Asian Business Research, 2(1), p1. https://doi.org/10.20849/abr.v2i1.123