Analysis of E-commerce Business Strategy - Take JD.com, Inc. as the Case
DOI:
https://doi.org/10.20849/abr.v7i1.989Keywords:
e-commerce, business strategy, competitive analysis, marketing, supply chainAbstract
The development of e-commerce has brought a lot of convenience to people. People can shop without going out
with computers or mobile phones, and the goods are cheaper. With the development of e-commerce, e-commerce
has become an important part of people's daily life. And JD.com, Inc, as a leading supply chain based technology
and service enterprise, has built its own nationwide fulfillment infrastructure and last-mile delivery network.
According to the Fortune Global 500 Companies by revenue in 2021, JD has been the largest retailer in China. At
the same time of doing its retailing, with its advantages in customer services and operational efficiency and its
strategy of long-term investment in services and logistics industry, JD has established a huge scale advantage and
owned a market leading position. This article is focused on the development status and trend analysis of
e-commerce in parallel with the market performance of JD.
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