Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications. Asian Business Research, [S. l.], v. 2, n. 1, p. p1, 2017. DOI: 10.20849/abr.v2i1.123. Disponível em: https://journal.chapjulypress.org/index.php/abr/article/view/1667. Acesso em: 7 mar. 2026.