Addressing Growth in Viewership Through Various Media Streams Within the ABC: A Review of Enterprise Architecture and Proposed

Abstract

The objective of this report is to identify and review the implementation, use, maintenance, and extension of existing technology systems within the ABC (Australian Broadcasting Corporation) organization and establish success factors for enhancing their sustainability and flexibility to evolving user requirements and how data is transferred within the organizational system. It will go through a revised Enterprise architecture strategy that has been adapted to the fast paced technologically enabled changing market. Currently, the ABC is experiencing a growth in viewers/customers due to new streams of media, public interest, generational targeting therefore and the widespread adoption of accessing news via social media. This EA (enterprise architecture) strategy will be implementing new technology through capital investment which will optimize the ABCs operational capabilities. This report firstly analyzed the problem of ABC current situation which followed by coming up with an improved TOGAF approach, an implementing plan and an expected result in the end.