Exploration on the Application of Color Contrast and Harmony in Advertising Design
DOI:
https://doi.org/10.20849/ajsss.v6i3.934Keywords:
color contrast, color harmony, advertising designAbstract
This paper briefly summarizes the principle of color contrast and color harmony, which mainly explains their applications in advertising design. From the exploration, it is found that the moderate contrast, sharp contrast and progressive contrast of color are often employed in advertising design, furthermore, the identity harmony, approximate harmony and order harmony is also widely used in advertising design. Therefore, in order to better carry out the application of color contrast and harmony, the advertising design department should actively train professionals in color, strengthen advertising design review and conduct the all-around market research.
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© Asian Journal of Social Science Studies. The copyright for all articles published in this journal is retained by the authors. All articles are published under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). This license permits use, distribution, and reproduction in any medium for non-commercial purposes only, provided the original work is properly cited.
