Fashion illustrations: The Hipster Culture of Fashion Consumption

Abstract

This study explores the hipster status of Taiwan's fashion industry, based on fashion aesthetics to exploring an experiential marketing and fake culture. Our results can be summarized as follows: (1). The fashion industry should re-examine its core expression of fashion cognition; (2). We should use a high-quality model to facilitate the experience of creating better popular cognition; (3). Fashion illustrations must distinguish the type of popular culture or consumer model; and (4). The acquisition of knowledge as well as the integration popular information to convey fashion aesthetics along with effective communication with consumers. The enterprise spirit of the brand image of the marketing concept to convey to the consumer for the performance of target groups.