Mobile Commerce in Developing Countries: An evaluation of selected articles published between 2009 and 2015

Abstract

Abstract

This study is an evaluation of mobile commerce in developing countries (DCs). The aim is to trace the progress of m- commerce research and unearth conditions that have contributed to this state. The result is a summary of facts derived from an amalgamation of various studies. Reviews are integral components of academic writing that improve knowledge creation. This assessment involved article detection, election and examination to build up literature. A total of eighty articles published in fifty- two journals during 2009 and 2015 were selected from four electronic databases (Association for Information Systems, Google Scholar, Palgrave MacMillan and Science Direct). Study results are presented in a discursive manner.  Perspectives of works on DC were noted. Conceptual, Theoretical and Methodological Issues and Gaps were uncovered. Gaps and issues provide justifications for further mobile commerce research and an awakening to find solution to concerns. Findings were compared to similar studies on developed countries to detect conformity and variation. The study contributes to extant literature on mobile commerce. Revelations may be shared by scholarship and embraced by service providers during marketing research, customer targeting, business plan alignment and strategy formulation activities within DC contexts.

Keywords: developing countries, mobile commerce, state, literature- review.