Research on the Restoration and Development of Tourism According to the Characteristics of Rural and Urban Groups --- Based on Cointegration and Error Correction Model

Abstract

With the further establishment of the scientific development concept of "green water and green mountains are
golden mountains and silver mountains", tourism has become an important part of the tertiary industry and an
important way for urban development, poverty alleviation and prosperity. It is known as the "sunrise industry".
During the epidemic period, even if the tourism industry and its related catering and accommodation fields are
greatly impacted, the tertiary industry is still the driving force for maintaining local macroeconomic stability in all
regions of China and the key to the victory of the "battle against poverty". Based on the modeling of non-stationary
time series, this paper establishes cointegration and error correction models for the relationship between urban and
rural residents' domestic tourism consumption, residents' income and social security, in order to put forward
reasonable suggestions and measures on how to restore tourism in different regions after the epidemic. The
innovation of this paper is to compare rural areas with urban areas, and explore and analyze the different effects
and paths of influencing factors. The conclusion of this paper is that for urban residents, the policy of increasing
residents' income or reducing personal tax to increase disposable income can better stimulate urban residents'
tourism consumption, while residents in rural areas pay more attention to social welfare and security, Therefore,
the economic recovery of tourism in the later stage of the epidemic should be developed according to local
conditions and different consumer groups.