An Analysis of the Impact of Sudden Events on China's Automobile Industry Stock Price
DOI:
https://doi.org/10.20849/ajsss.v2i1.133Keywords:
event study, abnormal return, Japanese brand, rank testAbstract
The occurrence of special events such as food safety, information disclosure, policy implementation and political events will have a certain impact on the relevant areas of economic and financial. This paper uses the incident research method to take the political events of the Diaoyu Islands dispute as an example to study the influence of the listed companies in the Chinese automobile industry related to the Japanese brand. The conclusion is that the occurrence of special events in the listed companies of China's automobile industry to the relevant economic performance as a substitute effect, and the occurrence of special events on the Japanese brand of the car has a negative impact, but there is a positive impact on the Chinese local brands and European and American brands of cars.
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© Asian Journal of Social Science Studies. The copyright for all articles published in this journal is retained by the authors. All articles are published under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). This license permits use, distribution, and reproduction in any medium for non-commercial purposes only, provided the original work is properly cited.
