Legal Regulations and Branding Higher Education Institutions

Abstract

With the advancement in technology the demands for businesses are increasing, exactly the way compliance with legalities and rules and regulations have become a must for businesses to reach their peak. Considering the very scenario, this review paper aims to recon the importance and linkage of branding with laws and legislation required to brand a specific product/ service. Most importantly the current trend in higher education branding entails ways for rigorous marketing which universities and HEIs (Higher Education Institutions) are doing to promote themselves. From TV ad to Social media and from promotional flexes to gorilla marketing, universities are leaving no stone unturned to band themselves. However, their branding approach and campaigns are bound to comply with local laws of their respective countries which are governed by cultural and geographical constraints as well. Therefore this analysis based commentary forms bases for future research comprising of branding and legislation as a determinant of the intensity and limit for branding, thus focusing the importance of mercantile law with business world.