Strategy Development for the Retails along Thailand and Cambodia Border Crossing Points

Abstract

To investigate of the context of Thailand and Cambodia border crossing points to strategy development and to manipulate the policy proposals relevant governmental organizing agencies with the strategy development for the retails at Chong Sa-Ngam and Chong Chom border crossing points with a sample size of 964 retailers and government officials of the target and key-informant discussion groups with the Interview, Observation, and Discussion Groups Formats were collected data, and the SWOT Analysis was used. It has found that, most of the Thai’s retailers age between 31-41 years old, marriage status, home address in Srisaket and Surin Provinces, trading time schedule ranged from 1 to 5 years, similarly of  the Cambodia's whose they live in Udon Michai, uneducated, and to use the Thai and Khmer languages too. The border economy involves not only economic activities but also social ones of which are informal or even illegal with the ASEAN economic community. The illicit and clandestine movement of persons across national borders; the higher rent, strollers, smaller block areas, non-comfortable environments, hard traffic transportations, and information have been not yet with the relationships between two counties on national economic and social development plan to develop economics and politics along the borders are provided.