Live-Problem Project v. Client-Based Project: Which Is Most Effective for Perceived Learning of MBA-Level Marketing Concepts?
DOI:
https://doi.org/10.20849/jed.v4i3.806Keywords:
MBA students, live-problem project, client-consulting projectAbstract
We utilize a research design of the same professor teaching consistent course material across a core MBA marketing course to test whether a live-problem project (LPP) or a client-consulting project (CCP) is perceived by students as more effective for learning fundamental marketing concepts. Using teaching evaluation data, MBA students reported higher perceived learning from classes featuring a LPP versus those featuring a CCP. We speculate that LPPs may be more appropriate for teaching core marketing classes and CCPs for more advanced, integrative classes, such as the MBA capstone. Study limitations and future research issues are discussed.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
© Journal of Education and Development. The copyright for all articles published in this journal is retained by the authors. All articles are published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits use, distribution, and reproduction in any medium, whether commercial or non-commercial, provided the original work is properly cited.
